Mars - Bringing a Smile to Every Journey Mars Inc. is one of the world’s leading global confectionery and pet food manufacturers and behind popular brands li...

The Global-Local Balance At the heart of every global business lies a tension that is never fully resolved: Achieving economies of scale and scope demands so...

In 2017, Interbrand named McDonald's as the 12th most successful brand in the world. Key to McDonald’s success is their uniformity: Whatever country you visi...

The various reasoning styles described in Communication Part 1 can guide you in how to adapt your communication. One crucial aspect is how much information y...